Vol. 1 No. 2 (2025): Digital Influence and Sustainable Practices in Service Industries

Research Articles

• Transformational Leadership and Employee Loyalty in Chinese Service SMEs: Emotional Regulation and Communication as Mediators

  ZhuoNi Zhang, Supaphorn Akkapin, Piyarat Pipattharasakul

  1-17

• The Impact of Ambidextrous Leadership and Organizational Innovation Climate on Innovation Performance

  Zhou Hong, Supaphorn Akkapin, Busarin Detdamrongpreecha, Piyarat Pipattarasakul

  18-31

• Fashion Entrepreneurs: Evaluating an Experiential Learning Model in Thailand

  Khoa Dang Nguyen, Armaj Sombunjaroen, Thi Bich Khue Nguyen, Dr.

  32-42

• The Influence of Work Values on Employees’Green Behavior in Technology Enterprise: Mediating Roles of Climate and Motivation

  Bowen Li, Tanawat Teepapal

  43-67

• The Impact of Online Reference Groups on Shared Green Consumption Behavior: The Mediating Role of Natural Empathy

  Ruyi Zhang, Supaphorn Akkapin, Piyarat Pipattharasakul

  68-79

• Exploring User Acceptance of EV Charging Stations: The Mediating Role of Perceived Value In Chengdu, China

  Siwei Huang, Tanawat Teepapal

  80-92

• The Mediating Role of Consumer Cognition in the Relationship Between Live Streamers’ Personal Qualities and Consumer Purchase Intention

  Shi Binrui, Piyarat Pipattharasakul, Supaphorn Akkapin

  93-101

• Exploring the Impact of Studying Abroad on Chinese Students in Thailand: Academic, Cultural, and Personal Experiences

  Alan White, Supaphorn Akkapin, Tubagus Achmad Darodjat, *AlaAtchara Salee, Phattarawadee Rungsimanop, Sumalee Wongcharoenkul

  102-111