Fashion Entrepreneurs: Evaluating an Experiential Learning Model in Thailand
Keywords:
Entrepreneurship Education, Experiential Learning, Fashion, Thailand, Student Engagement, Entrepreneurial Readiness.Abstract
AbstractThis study explores the effects of an experiential fashion entrepreneurship program on Thai undergraduate students’ entrepreneurial development. Implemented over five months at a public university, the program engaged 40 students in hands-on learning activities including business model development, garment production, digital marketing, and a fashion showcase. Participants were mentored by practicing fashion entrepreneurs and worked in teams to create and pitch their product lines.
The research used a mixed-methods design to measure changes in students’ entrepreneurial aspirations, engagement, and readiness. Quantitative data were collected through adapted instruments based on McClelland’s competency framework and Hassan’s motivation scale. Qualitative insights were gathered from journals, observations, and feedback sessions.
Findings indicated that students developed moderate-to-high levels of aspiration and readiness, with a significant positive correlation between engagement and entrepreneurial intent. Qualitative responses highlighted increased confidence, creativity, and motivation, though technical and time constraints posed challenges. Mentorship and team support were identified as key enablers.
This study contributes to entrepreneurship education by demonstrating how culturally relevant, practice-based models can foster motivation and competency among non-business students. It recommends that Thai universities integrate flexible, creative-industry programs to enhance entrepreneurial outcomes in alignment with national development goals.
KeywordsEntrepreneurship Education, Experiential Learning, Fashion, Thailand, Student Engagement, Entrepreneurial Readiness.
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