Exploring User Acceptance of EV Charging Stations: The Mediating Role of Perceived Value In Chengdu, China

Siwei Huang; Tanawat Teepapal

Authors

Siwei Huang Rajamangala University of Technology Krungthep, Bangkok
Tanawat Teepapal Rajamangala University of Technology Krungthep, Bangkok

Keywords:

electric vehicle (EV) charging stations, perceived usefulness, perceived ease of use, EV knowledge, perceived value, and the Technology Acceptance Model (TAM)

Abstract

This study examines the factors influencing individuals' intentions to use electric vehicle (EV) chargers, focusing on perceived value, utility, ease of use, and familiarity with electric vehicles. Grounded in the Technology Acceptance Model (TAM), the research incorporates perceived value as a mediating variable to explore the relationships between these factors and their impact on user behavior. Data were collected from 454 respondents in Chengdu, China, through online and offline surveys. The findings reveal that perceived value mediates the relationship between EV knowledge and the intention to use public charging stations, as well as between perceived utility, perceived ease of use, and perceived usefulness. The results underscore the importance of service quality, reliability, and accessibility in shaping users' attitudes and intentions. These insights provide valuable guidance for stakeholders in the EV industry to enhance charging infrastructure and promote sustainable mobility solutions.

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Exploring User Acceptance of EV Charging Stations: The Mediating Role of Perceived Value In Chengdu, China

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