The Development Management of OTOP Products Champion Model in Suphan Buri Province

Abstract

The objectives of this research aim to develop a Five-Star OTOP Product
Champions Management Model in Suphanburi Province and the methodology of this research
is called research and development (R&D). The population group used in the study was the
Five-Star OTOP Product Champions group, consisting of 22 groups and 19 experts from
educational institutions.
The research their regular practice, thus making the products of the group always
maintain the five-star standard. Found ment the five-star OTOP product champion
management model that was developed in Suphanburi province is called the “Suphanburi
Model” and has 10 components: 1) Standard (S) is the preliminary standard for community
products; 2) Universal (U) is the standard for community products that are internationally
accepted; 3) Plan (P) is the business plan for community products; 4) History (H) is the story,
history, and wisdom of the product; 5) Assess (A) is evaluation; 6) Natural (N) is nature;
7) Branch (B) is a branch or network for distributing community products; 8) Unity (U) is the
unity of community product groups; 9) Research (R) is the research process; 10) International
(I) is building relationships between countries through various communication channels; 3.
The results of the model evaluation developed by 10 experts indicate that all experts are in
consensus that the Suphanburi Model, including all 10 components, is consistent and can
be used in systematic management for Five-Star OTOP Product Champions Management
for entrepreneurs in Suphanburi Province.