THE DEVELOPMENT OF DIFFUSION FOR ADOPTION MODEL ON EDUCATIONAL INNOVATION: CASE STUDY OF TEACHER’S TV PROGRAM (TTV)
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The purposes of this research were: 1) To develop the diffusion for adoption model on educational innovation: case study of Teacher’s TV Program (TTV), 2) To evaluate and certify the diffusion for adoption model on educational innovation: case study of Teacher’s TV Program (TTV) by the specialists. The methods of this research were: 1) Review of literatures and researches by the content analysis method, 2) Analysis the diffusion system of Teacher’s TV Program (TTV) in the present, 3) Analysis the diffusion of Teacher’s TV Program (TTV) by using the questionnaire for quantitative data, using in-depth interview and focus group for the qualitative data, 4) Develop draft of the diffusion for adoption model on educational innovation: case study of Teacher’s TV Program (TTV), 5) Criticisms and debate the diffusion for adoption model on educational innovation: case study of Teacher’s TV Program (TTV) by the experts, 6) Each chairmen in the board of Teacher’s TV Program (TTV) confirm and comment on the diffusion for adoption model on educational innovation: case study of Teacher’s TV Program (TTV) and improved model from the result, 7) Evaluate and certify the diffusion for adoption model on educational innovation: case study
of Teacher’s TV Program (TTV) by the specialists. The samples were: 1) An amount of 2,368 for the quantitative data and an amount of 303 for qualitative data from the executives, teachers, students and parent, around Thailand, 2) The sample 10 experts in innovation and educational technology or the involved fields for focus group, 3) The sample 6 chairmen in the board of Teacher’s TV Program (TTV) for confirm and comment on the diffusion for adoption model on educational innovation: case study of Teacher’s TV Program (TTV) and 4) The sample 5 specialists in innovation and educational technology or the involved fields for Evaluate and certify the diffusion for adoption model on educational innovation: case study of Teacher’s TV Program (TTV).The instruments used in this research were: 1) The questionnaires about the adopter categories, behavior to watch, comment and needs of Teacher’s TV Program (TTV), 2) The structure of In-depth interview for executives and the questions of focus group for teachers, students and parent 3) The open-ended questionnaire for the expert, 4) the diffusion for adoption model on educational innovation: case study of Teacher’s TV Program (TTV), 5) The questionnaires about confirmation the model, and 6) The evaluate and certify forms.
The research results reveal that: 1) The diffusion for adoption model on educational innovation: case study of Teacher’s TV Program (TTV) are composed by (1) Philosophy, vision, mission and the objectives, (2) The process of communicate to knowledge about Teacher’s TV Program, (3) The process of communicate to advantage Teacher’s TV Program, (4) The process of communicate to except decision Teacher’s TV Program, (5) The process of communicate to implementation Teacher’s TV Program, (3) The process of communicate to confirmation Teacher’s TV Program 2) The chairmen confirm diffusion for adoption model on educational innovation: case study of Teacher’s TV Program (TTV) at “much appropriate”. 3) The specialists certify the diffusion for adoption model on educational innovation: case study of Teacher’s TV Program (TTV) at “much
appropriate”.
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