The Potential Assessment of Tourist Attractions for the Development of Eco-tourism Route in Chang Phueak Subdistrict, Chanae District, Narathiwat Province

Abstract

The Potential Assessment of Tourist Attractions for the Development of Eco-tourism Routes in Chang Phueak Subdistrict, Chanae District, Narathiwat Province. The objective is to examine tourist attractions and assess their potential for the development of eco-tourism routes. Data were collected from two groups: 150 tourists and 10 key informants, consisting of community leaders, members of the Subdistrict Administrative Organization (SAO), and tour guides. Use surveys to study tourist resources. The statistics utilized in-cluded percentage, frequency, mean, and standard deviation. Additionally, SWOT analysis and content analysis were applied to interpret the data. This research found Chanae Dis-trict has many ecotourism attractions, both natural and cultural. The analysis of tourist sat-isfaction at the attractions showed a high level of satisfaction. The strengths of the attrac-tions were their natural beauty and abundance, making them challenging destinations for adventurers. Weaknesses included unclear signage, inadequate facilities, and lack of safety measures. However, positive factors included effective publicity through various media channels, supportive government policies, and local agency assistance. Obstacles included the inability to connect these attractions to other tourist destinations. Due to the lack of budget allocation for tourism development and the impact of the unrest in the three southern border provinces, the study has resulted in the creation of ecotourism routes that are only suitable for one-day trips.