Digital Transformation and Sustainable Value Creation in a Changing World

            The rapid advancement of digital technologies and artificial intelligence (AI) is fundamentally transforming the global economic and social landscape. In 2026, digital transformation is no longer simply a technological trend but a strategic necessity that influences consumer behavior, organizational performance, tourism development, and the creation of new economic opportunities. As AI becomes increasingly integrated into everyday life and business operations, organizations are challenged not only to adopt emerging technologies but also to develop the capabilities necessary to use them responsibly, effectively, and sustainably.

            This transformation is particularly significant for businesses and tourism destinations, where digital platforms, data-driven decision-making, and AI-enabled services are reshaping how value is created and experienced. Consumers are becoming more informed and digitally connected, while businesses are expected to provide increasingly personalized, responsive, and seamless experiences. At the same time, digital technologies offer new opportunities to strengthen the competitiveness of small and medium-sized enterprises and to promote innovative approaches to cultural and tourism development.

            However, technological progress also brings important challenges. Issues concerning digital inequality, data privacy, ethical AI, workforce capabilities, and responsible technology governance require greater attention. The future of digital transformation therefore depends not merely on technological sophistication, but on the ability to integrate innovation with human values, organizational resilience, and sustainable development.

            Against this backdrop, Rajapark International Journal, Vol. 3 No. 2, May–August 2026, presents scholarly perspectives that reflect these important contemporary developments across the fields of artificial intelligence, consumer behavior, digital business capability, tourism, and cultural innovation. Collectively, this issue highlights the growing importance of understanding technology not simply as a tool for efficiency, but as a catalyst for creating new forms of value and addressing emerging challenges in society.

            We hope that the contributions in this issue will stimulate further academic dialogue and interdisciplinary research, while providing useful perspectives for researchers, practitioners, and policymakers seeking to navigate an increasingly digital and interconnected world. Ultimately, the challenge before us is not simply to advance technology, but to ensure that technological innovation contributes meaningfully to human well-being, organizational development, and sustainable value creation.

Best Regards

Dr. Jeerawat Linakanit

Editors in Chief

Rajapark International Journal is pleased to present Volume 3, Number 1, featuring scholarly contributions that reflect diverse perspectives in governance, cultural studies, and cross-cultural collaboration within the contemporary global context.

This issue includes the following articles: “Bottlenecks and Breakthrough Paths of Digital Transformation in Governance of Private Higher Educational Institutions” by Dongting Wei and Rixin Zhang; “A Review of the Dissemination and Cultural Appeal of Chinese Micro-Dramas in Southeast Asia” by Ming Li, Chonlakorn Sirawattana, and Natamon Nanposri; “The Influence of Wat Phanan Choeng in Ayutthaya on the Thai Chinese Community from a Multicultural Perspective” by Tanyarat Malasri and Xiaoxiao Wang; and “An Analytical Study on the Development of the Thailand–China Cross-Cultural Art Industry” by Xi Yue and Zhang Li.

The editorial team would like to express sincere appreciation to all authors, reviewers, and contributors for their valuable efforts and academic contributions. We hope that this issue will serve as a platform for knowledge exchange and further academic engagement.

Best Regards

Dr. Jeerawat Linakanit

Editors in Chief

Preface

     It is a distinct honor to address our readers for the first time in my capacity as the newly appointed Editor-in-Chief of the Rajapark International Journal. My name is Mr. Jeerawat Linakanit, and I assume this role with a profound sense of responsibility toward our scholarly and professional community. I am deeply mindful of the journal’s legacy and remain committed to ensuring that it continues to serve as a rigorous and credible platform for advancing knowledge in governance, public policy, and the evolving challenges confronting the public sector.

     We are currently navigating an era of heightened global turbulence. The contemporary geopolitical landscape is characterized by multifaceted and protracted conflicts. Within this volatile context, the stability and adaptive capacity of the state are increasingly linked to the literacy of its population. Societies that are equipped to critically navigate complex information environments and rapidly transforming economic systems are inherently more resilient to hybrid threats and systemic disruptions. Consequently, contemporary public administration must place greater emphasis on policies and institutional arrangements that empower citizens to remain self-reliant, productive, and socially engaged amid ongoing global transformations.

     In response to these pressing concerns, this issue features several timely and thought-provoking contributions. In particular, the article entitled “Bridging the Skills–Application Gap: A Review of New Business Course Reconstruction in Quanzhou’s Applied Universities” offers valuable insights into the urgent need to redesign academic curricula in alignment with the demands of the digital economy. By examining the integration of digital technology competencies into higher education syllabi, the study presents a practical and policy-relevant framework for equipping individuals with marketable skills and enhancing their capacity to sustain livelihoods in an increasingly digital-first economic environment.

    Complementing this contribution, the issue also includes articles that advance educational literacy and governance from cross-cultural and interdisciplinary perspectives. These include “A Tripartite Game Theoretic Model of the Governance of Music Education as a Discipline in Chinese Higher Education” and “Psychological Safety: Enhancing Intercultural Competencies in Multicultural Higher Education Classrooms,” both of which underscore the importance of psychological safety in fostering inclusive and effective learning environments. Additionally, the article on “The Attributes and Professional Ethics of Local Administrators in Maha Sarakham Province” provides important empirical evidence on how leadership ethics and transparency at the local level shape administrative effectiveness and public trust—an issue of enduring relevance to public administration practice.

     It is my sincere hope that the insights presented in this issue will broaden readers’ global perspectives and offer tangible value for both academic research and professional practice. Through this international knowledge-sharing platform, we reaffirm our collective commitment to nurturing wisdom that transcends theory and contributes meaningfully to real-world governance. With humility and dedication, the editorial team and I will continue striving to support scholarship that strengthens public institutions and promotes a more resilient, adaptive, and informed global society.

Best regards,

Mr. Jeerawat Linakanit

Editor-in-Chief of the Rajapark International Journal

Preface

Nowadays, Thailand faces significant corruption, so all levels of the government in Thailand need to be concerned about these issues; thus, corruption in government can be viewed as one of the most complex problems faced by political and economic systems around the globe. Corruption is generally defined as the use of public authority for private gain. It takes various forms, including bribery, fraud, embezzlement, nepotism, and other types of rent-seeking behavior (Rose-Ackerman & Palifka, 2016). Although corruption is not a new concept, its persistent existence in both developed and developing countries presents significant challenges in eliminating it. - The global costs of corruption are staggering, and the World Economic Forum (2018) estimated that $2.6 trillion is lost every year in corrupt acts, or 5% of global gross domestic product (GDP). Corruption has financial costs, but also leads to decreased trust in institutions, inefficient public services, and less overall economic growth in the long run.

These issues have four articles, as follows:

1. Disciplinary Competitions Promote College Students' Innovation and Entrepreneurship: A Case Study of International Economics and Trade.

2. The Development Trends of Computer Science and Technology Driven by Artificial Intelligence.

3. Research on the Key Factors Affecting Geny's Willingness to Participate in Virtual Reality Tourism: Evidence from Hainan Yalong Rainforest Cultural Tourism Area.

and 4. The Impact of Destination Image on Tourist Behavior: A Case Study of Generation Y Tourists from Chengdu, China, Traveling to Thailand.

See you next issue.

Best Regards

Worakamol Wisetsri

Editors in Chief

Preface

Thailand is still a developing country, and changes in Design Thinking and workforce are very important in a volatile and highly competitive economy. Therefore, education and providing practical and theoretical knowledge are critical. The government and private sectors need to promote and train students to have appropriate knowledge and be able to build on it in the future, including innovation.

The journal seeks to be a source of information and motivation for entrepreneurs, executives, researchers, and students who wish to grow themselves and their organizations to advance and meet future problems. I want to express my gratitude to every author who helped to produce this important journal. I hope reading this journal edition will inspire and help all its readers.

Best Regards

Worakamol Wisetsri

Editors in Chief

Preface

After taking up this academic position at RAJAPARK INTERNATIONAL JOURNAL, it was an honor to select academic works from various institutions. There are many interesting and exciting stories. I can hardly wait to bring these good stories for everyone to read. Moreover, of course, we are pleased to present "RAJAPARK INTERNATIONAL JOURNAL Vol.1 No.3 September-December 2024" because these good stories have been distilled and presented in the journal, waiting for readers to read and use the knowledge to the fullest.

I hope that this journal will be one of the academic works that can develop the academic sector, both in Thailand and internationally. When the journal enters its 2nd year in 2025, we would like to be one of the forces that will continue to support academics, students, and lecturers in being inspired and encouraged to create quality academic works.

Best Regards

Worakamol Wisetsri

Editors in Chief

Preface

Greetings to all my beloved readers. I want to introduce myself formally. I am Associate Professor Worakamol Wisesri, and I have been appointed as the new editor of RAJAPARK INTERNATIONAL JOURNAL. I am delighted to be responsible for publishing this academic work. In this era of many changes, many things are happening in society. All readers who stop by to read RAJAPARK INTERNATIONAL JOURNAL will gain some knowledge.

We are happy to launch “Rajapark International Journal Volume 1, Issue 2, May-August 2024.” Our initial idea for launching the Journal came from the fact that we wanted to receive the work of researchers from world-class academic institutions who demonstrate a strong desire to publish documentary and theoretical research in this international journal.

For this issue's featured article, we would like to give credit to “Understanding the Integrated Industrial Development in Rural Districts: A Qualitative Insight in China” which is very interesting and worth studying. Other articles are also interesting.

We will be very glad to receive your high-quality technical contributions as soon as possible. All submissions should be made electronically to one of the editors-in-chief or through the journal’s web page.

Best Regards

Worakamol Wisetsri

Editors in Chief

Preface

I’m Dr. Chanwit Ariyaworanat the new editor of the Rajapark International Journal, I stand before you brimming with excitement and anticipation for this next chapter. Today marks the dawn of a new year, and with it, we embark on a journey to explore the boundless depths of knowledge in the humanities and social sciences.

This first edition of Rajapark International Journal promises to be an illuminating tapestry woven from threads of diverse perspectives, groundbreaking research, and insightful analysis. Through the power of these pages, we will delve into the complexities of human experience, challenge established paradigms, and spark discourse that pushes the boundaries of intellectual understanding.

I am humbled by the privilege of witnessing the birth of this new volume. Each submitted manuscript represents a dedication to rigorous inquiry, a yearning to illuminate previously shadowed corners of our collective human tapestry. And to the authors who entrusted us with their scholarly pursuits, I extend my deepest gratitude.

But let me be clear, our purpose is not merely to publish. We aim to ignite conversations, catalyze intellectual revolutions, and foster a vibrant community of knowledge seekers. As an editor, I envision this journal as a platform for diverse voices, a forum where established scholars and emerging minds can engage in meaningful dialogue, enriching each other and the broader academic landscape.

To achieve this, we must remain steadfast in our commitment to quality. We shall uphold the highest standards of peer review, ensuring that each article published meets the rigorous criteria of scholarly excellence, originality, and relevance. The reviewers who dedicate their time and expertise to this process are the unsung heroes of academic publishing.

However, while maintaining our commitment to scholarly rigor, let us also cherish the spirit of intellectual exploration. Let us wholeheartedly embrace curiosity, nurture creativity, and cultivate an environment where daring ideas can thrive. For it is often within the unexplored realms of thought that the most groundbreaking discoveries are made.", and I offer them my profound thanks.

So, dear colleagues, as we turn the first page of this new edition, let us do so with the spirit of adventure, fueled by a shared passion for knowledge and understanding. Let us embark on this journey together, committed to pushing the boundaries of scholarly discourse and illuminating the path forward for generations of scholars to come.

I am writing to extend my heartfelt congratulations on the exceptional quality and impact of your article, "Digitalization of Higher Education in Rural Maharashtra State of India," which has been chosen as the best article in the first edition of Rajapark International Journal.

Your meticulous research and insightful analysis have shed invaluable light on the digital transformation of higher education in rural Maharashtra State, offering valuable insights into an area of great significance. Your dedication to rigorous scholarship and your ability to articulate complex ideas with clarity and precision have truly distinguished your work.

On behalf of the editorial team at Rajapark International Journal, we want to express our deepest appreciation for your contribution. Your article exemplifies the highest standards of academic excellence and significantly enriches our journal's scholarly discourse.

We are honored to feature your article as the best in this edition and eagerly anticipate the impact it will have on the academic community. Your work serves as a testament to your expertise and dedication to advancing knowledge in your field.

Once again, congratulations on this well-deserved recognition, and thank you for your invaluable contribution to Rajapark International Journal.

Yours sincerely

Dr. Chanwit Ariyaworanat

Editor of Rajapark International Journal.