The Impact of Digital Operational Capability on Business Profitability Performance of Small and Medium-sized Enterprises

Main Article Content

Mingxiang Zhang
Yuanqi Li
Xiaojun Ke

Abstract

Against the backdrop of the digital economy, small‑ and medium‑sized enterprises (SMEs) are trapped in the digital paradox of mismatched transformation input and return. Adopting a systematic literature‑review method, this paper defines digital operational capability as enterprises’ process‑oriented capability to realize visualization, automation and intelligence of business activities supported by digital technologies. Based on the Resource‑Based View and Dynamic Capabilities Theory, this study aims to sort out its conceptual system, unpack the mechanism linking digital operational capability and SMEs’ profitability performance, and identify research gaps for future exploration. Digital operational capability, with four dimensions, positively improves SMEs’ short‑term financial performance (e.g., ROA), medium‑term operational performance (e.g., inventory turnover) and long‑term value performance (e.g., sustainable competitive advantage). Value transformation is realized via three paths: business model innovation, organizational capability upgrading and innovation cultivation, while constrained by internal‑organizational, external‑environmental and complementary‑capability factors. SME digitalization features lightweight application, high external dependence and uncertain returns. This review puts forward targeted future research directions, offering theoretical references for SME digital operation practice and subsequent empirical research.

Article Details

How to Cite
Zhang, M., Li, Y., & Ke, X. (2026). The Impact of Digital Operational Capability on Business Profitability Performance of Small and Medium-sized Enterprises. Rajapark International Journal, 3(2), 34–53. retrieved from https://so20.tci-thaijo.org/index.php/RJPIJ/article/view/780
Section
Academic Article

References

Adama, H. E., & Okeke, C. D. (2024). Digital transformation as a catalyst for business model innovation: A critical review of impact and implementation strategies. Magna Scientia Advanced Research and Reviews, 10(2), 256-264. https://doi.org/10.30574/msarr.2024.10.2.0066

Akter, S., Michael, K., Uddin, M. R., McCarthy, G., & Rahman, M. (2022). Transforming business using digital innovations: The application of AI, blockchain, cloud and data analytics. Annals of Operations Research, 308(1), 7-39. https://doi.org/10.1007/s10479‑020‑03620‑w

Alojail, M., & Khan, S. B. (2023). Impact of digital transformation toward sustainable development. Sustainability, 15(20), 14697. https://doi.org/10.3390/su152014697

Bag, S., Rahman, M. S., Sharma, J., Chiarini, A., Srivastava, S. K., & Gupta, S. (2025). Building digital technology and innovative lean management capabilities for enhancing operational performance: An empirical study. Production Planning & Control, 36(8), 1009-1028. https://doi.org/10.1080/09537287.2024.2327344

Belhadi, A., Kamble, S., Gunasekaran, A., & Mani, V. (2022). Analyzing the mediating role of organizational ambidexterity and digital business transformation on industry 4.0 capabilities and sustainable supply chain performance. Supply Chain Management:

An International Journal, 27(6), 696-711. https://doi.org/10.1108/SCM‑04‑2021‑0152

Bordeleau, F. E., Mosconi, E., & de Santa‑Eulalia, L. A. (2020). Business intelligence and analytics value creation in Industry 4.0: A multiple case study in manufacturing medium enterprises. Production Planning & Control, 31(2-3), 173–185. https://doi.org/10.1080/09537287.2019.1631458

Borah, P. S., Iqbal, S., & Akhtar, S. (2022). Linking social media usage and SME's sustainable performance: The role of digital leadership and innovation capabilities. Technology in Society, 68, 101900. https://doi.org/10.1016/j.techsoc.2022.101900

Bresciani, S., Huarng, K. H., Malhotra, A., & Ferraris, A. (2021). Digital transformation as a springboard for product, process and business model innovation. Journal of Business Research, 128, 204-210. https://doi.org/10.1016/j.jbusres.2021.04.076

Buer, S. V., Semini, M., Strandhagen, J. O., & Sgarbossa, F. (2021). The complementary effect of lean manufacturing and digitalisation on operational performance. International Journal of Production Research, 59(7), 1976-1992. https://doi.org/10.1080/00207543.2020.1790684

Chen, C. L., Lin, Y. C., Chen, W. H., Chao, C. F., & Pandia, H. (2021). Role of government to enhance digital transformation in small service business. Sustainability, 13(3), 1028. https://doi.org/10.3390/su13031028

Chen, Y., Visnjic, I., Parida, V., & Zhang, Z. (2021). On the road to digital servitization–The (dis) continuous interplay between business model and digital technology. International Journal of Operations & Production Management, 41(5), 694-722.

https://doi.org/10.1108/IJOPM‑08‑2020‑0544

Domenek, A. C., Moori, R. G., & Vitorino Filho, V. A. (2022). The mediating effect of operational capabilities on operational performance. Revista de Gestão, 29(4), 350-366. https://doi.org/10.1108/REGE‑01‑2021‑0016

Dolgui, A., & Ivanov, D. (2022). 5G in digital supply chain and operations management: Fostering flexibility, end‑to‑end connectivity and real‑time visibility through internet‑of‑everything. International Journal of Production Research, 60(2), 442-451. https://doi.org/10.1080/00207543.2021.2002969

Draganić, M. (2023). Managing the company's digital capability: A case for operational excellence. Journal of Information and Organizational Sciences, 47(1), 223-243. https://doi.org/10.31341/jios.47.1.11

Dutta, G., Kumar, R., Sindhwani, R., & Singh, R. K. (2020). Digital transformation priorities of India’s discrete manufacturing SMEs–A conceptual study in perspective of Industry 4.0. Competitiveness Review: An International Business Journal, 30(3), 289-314.

https://doi.org/10.1108/CR‑03‑2019‑0031

Gökalp, E., & Martinez, V. (2022). Digital transformation maturity assessment: Development of the digital transformation capability maturity model. International Journal of Production Research, 60(20), 6282-6302. https://doi.org/10.1080/00207543.2021.1991020

Guo, L., & Xu, L. (2021). The effects of digital transformation on firm performance: Evidence from China’s manufacturing sector. Sustainability, 13(22), 12844. https://doi.org/10.3390/su132212844

Hallikas, J., Immonen, M., & Brax, S. (2021). Digitalizing procurement: The impact of data analytics on supply chain performance. Supply Chain Management: An International Journal, 26(5), 629-646. https://doi.org/10.1108/SCM‑05‑2020‑0201

Hanaysha, J. R., & Alzoubi, H. M. (2022). The effect of digital supply chain on organizational performance: An empirical study in Malaysia manufacturing industry. Uncertain Supply Chain Management, 10(2), 495-510. https://doi.org/10.5267/j.uscm.2022.1.003

Ibrahim, D., Nurjannahe, D., Mohyi, A., Ambarwati, T., Cahyono, Y., Haryoko, A. E., … & Jihadi, M. (2021). The effect of digital marketing, digital finance and digital payment on finance performance of Indonesian SMEs. International Journal of Data and Network Science, 6(1), 37-44. https://doi.org/10.5267/j.ijdns.2021.8.004

Imran, F., Shahzad, K., Butt, A., & Kantola, J. (2021). Digital transformation of industrial organizations: Toward an integrated framework. Journal of Change Management, 21(4), 451-479. https://doi.org/10.1080/14697017.2021.1929406

Ivanov, D. (2024). Conceptualisation of a 7‑element digital twin framework in supply chain and operations management. International Journal of Production Research, 62(6), 2220-2232. https://doi.org/10.1080/00207543.2023.2217291

Khan, S. A. R., Piprani, A. Z., & Yu, Z. (2022). Digital technology and circular economy practices: Future of supply chains. Operations Management Research, 15(3), 676-688. https://doi.org/10.1007/s12063‑021‑00247‑3

Li, H., Wu, Y., Cao, D., & Wang, Y. (2021). Organizational mindfulness towards digital transformation as a prerequisite of information processing capability to achieve market agility. Journal of Business Research, 122, 700-712. https://doi.org/10.1016/j.jbusres.2020.10.033

Li, L., Liu, Y., Jin, Y., Jiang, N., & Cheng, T. E. (2026). Operational improvement in the digital era: Interplay between social capital and digital technology capabilities. Journal of Business Research, 206, 115973. https://doi.org/10.1016/j.jbusres.2026.115973

Martínez‑Peláez, R., Ochoa‑Brust, A., Rivera, S., Félix, V. G., Ostos, R., Brito, H., … & Mena, L. J. (2023). Role of digital transformation for achieving sustainability: Mediated role of stakeholders, key capabilities, and technology. Sustainability, 15(14), 11221. https://doi.org/10.3390/su151411221

Matarazzo, M., Penco, L., Profumo, G., & Quaglia, R. (2021). Digital transformation and customer value creation in Made in Italy SMEs: A dynamic capabilities perspective. Journal of Business Research, 123, 642-656. https://doi.org/10.1016/j.jbusres.2020.12.034

Mele, G., Capaldo, G., Secundo, G., & Corvello, V. (2024). Revisiting the idea of knowledge‑based dynamic capabilities for digital transformation. Journal of Knowledge Management, 28(2), 532-563. https://doi.org/10.1108/JKM‑02‑2023‑0121

Mohamed Hashim, M. A., Tlemsani, I., & Duncan Matthews, R. (2022). A sustainable university: Digital transformation and beyond. Education and Information Technologies, 27(7), 8961-8996. https://doi.org/10.1007/s10639‑022‑10968‑y

Nayal, K., Kumar, S., Raut, R. D., Queiroz, M. M., Priyadarshinee, P., & Narkhede, B. E. (2022). Supply chain firm performance in circular economy and digital era to achieve sustainable development goals. Business Strategy and the Environment, 31(3), 1058-1073.

https://doi.org/10.1002/bse.2920

Pandey, N., Nayal, P., & Rathore, A. S. (2020). Digital marketing for B2B organizations: Structured literature review and future research directions. Journal of Business & Industrial Marketing, 35(7), 1191-1204. https://doi.org/10.1108/JBIM‑06‑2019‑0283

Park, Y., & Mithas, S. (2020). Organized complexity of digital business strategy: A configurational perspective. MIS Quarterly, 44(1), 85-128. https://doi.org/10.25300/MISQ/2020/14477

Perifanis, N. A., & Kitsios, F. (2023). Investigating the influence of artificial intelligence on business value in the digital era of strategy: A literature review. Information, 14(2), 85. https://doi.org/10.3390/info14020085

Philbin, S., Viswanathan, R., & Telukdarie, A. (2022). Understanding how digital transformation can enable SMEs to achieve sustainable development: A systematic literature review. Small Business International Review, 6(1), e473. https://doi.org/10.26784/sbir.v6i1.473

Priyono, A., Moin, A., & Putri, V. N. A. O. (2020). Identifying digital transformation paths in the business model of SMEs during the COVID‑19 pandemic. Journal of Open Innovation: Technology, Market, and Complexity, 6(4), 104. https://doi.org/10.3390/joitmc6040104

Proksch, D., Rosin, A. F., Stubner, S., & Pinkwart, A. (2024). The influence of a digital strategy on the digitalization of new ventures: The mediating effect of digital capabilities and a digital culture. Journal of Small Business Management, 62(1), 1-29. https://doi.org/10.1080/00472778.2021.1883036

Rajagopal, N. K., Qureshi, N. I., Durga, S., Ramirez Asis, E. H., Huerta Soto, R. M., Gupta, S. K., & Deepak, S. (2022). Future of business culture: An artificial intelligence‐driven digital framework for organization decision‑making process. Complexity, 7796507. https://doi.org/10.1155/2022/7796507

Rupeika‑Apoga, R., Petrovska, K., & Bule, L. (2022). The effect of digital orientation and digital capability on digital transformation of SMEs during the COVID‑19 pandemic. Journal of Theoretical and Applied Electronic Commerce Research, 17(2), 669-685.

https://doi.org/10.3390/jtaer17020035

Sharabati, A. A. A., Ali, A. A. A., Allahham, M. I., Hussein, A. A., Alheet, A. F., & Mohammad, A. S. (2024). The impact of digital marketing on the performance of SMEs: An analytical study in light of modern digital transformations. Sustainability, 16(19), 8667. https://doi.org/10.3390/su16198667

Shen, L., Zhang, X., & Liu, H. (2022). Digital technology adoption, digital dynamic capability, and digital transformation performance of textile industry: Moderating role of digital innovation orientation. Managerial and Decision Economics, 43(6), 2038-2054.

https://doi.org/10.1002/mde.3518

Singh, S., Sharma, M., & Dhir, S. (2021). Modeling the effects of digital transformation in Indian manufacturing industry. Technology in Society, 67, 101763. https://doi.org/10.1016/j.techsoc.2021.101763

Sjödin, D., Parida, V., & Kohtamäki, M. (2023). Artificial intelligence enabling circular business model innovation in digital servitization: Conceptualizing dynamic capabilities, AI capacities, business models and effects. Technological Forecasting and Social Change, 197, 122903. https://doi.org/10.1016/j.techfore.2023.122903

Sousa‑Zomer, T. T., Neely, A., & Martinez, V. (2020). Digital transforming capability and performance: A microfoundational perspective. International Journal of Operations & Production Management, 40(7-8), 1095-1128. https://doi.org/10.1108/IJOPM‑06‑2019‑0444

Teng, X., Wu, Z., & Yang, F. (2022). Research on the relationship between digital transformation and performance of SMEs. Sustainability, 14(10), 6012. https://doi.org/10.3390/su14106012

Tolstoy, D., Nordman, E. R., & Vu, U. (2022). The indirect effect of online marketing capabilities on the international performance of e‑commerce SMEs. International Business Review, 31(3), 101946. https://doi.org/10.1016/j.ibusrev.2021.101946

Wang, F. (2020). Digital marketing capabilities in international firms: A relational perspective. International Marketing Review, 37(3), 559-577. https://doi.org/10.1108/IMR‑05‑2019‑0142

Wang, Z., Lin, S., Chen, Y., Lyulyov, O., & Pimonenko, T. (2023). Digitalization effect on business performance: Role of business model innovation. Sustainability, 15(11), 9020. https://doi.org/10.3390/su15119020

Wielgos, D. M., Homburg, C., & Kuehnl, C. (2021). Digital business capability: Its impact on firm and customer performance. Journal of the Academy of Marketing Science, 49(4), 762-789. https://doi.org/10.1007/s11747‑021‑00771‑5

Xu, J., Yu, Y., Zhang, M., & Zhang, J. Z. (2023). Impacts of digital transformation on eco‑innovation and sustainable performance: Evidence from Chinese manufacturing companies. Journal of Cleaner Production, 393, 136278. https://doi.org/10.1016/j.jclepro.2023.136278

Yu, J., Wang, J., & Moon, T. (2022). Influence of digital transformation capability on operational performance. Sustainability, 14(13), 7909. https://doi.org/10.3390/su14137909

Zhen, Z., Yousaf, Z., Radulescu, M., & Yasir, M. (2021). Nexus of digital organizational culture, capabilities, organizational readiness, and innovation: Investigation of SMEs operating in the digital economy. Sustainability, 13(2), 720. https://doi.org/10.3390/su13020720