An Analytical Study on the Development of the Thailand–China Cross-Cultural Art Industry

Abstract

In the context of globalization and digital transformation, the cross-cultural art industry has increasingly become a key driver of cultural exchange and economic development. Focusing on the Thailand–China context, this study adopts a qualitative analytical approach based on a systematic literature review and multiple case analysis. It integrates Hofstede’s cultural dimensions, the Sapir–Whorf hypothesis, and psychological adaptation theory to construct a comprehensive analytical framework.

The findings derived from literature and case synthesis indicate that cultural adaptation and cultural innovation jointly function as central mechanisms shaping cross-cultural art industry development. Technological advancement and market-oriented strategies further enhance the effectiveness of cross-cultural communication and industrial integration. However, persistent challenges remain, including cultural distance, structural imbalance in industry development, and insufficient integration between technological innovation and cultural content.

This study contributes by proposing an integrated conceptual framework that explains the interaction between cultural, linguistic, and psychological factors in cross-cultural industry dynamics. It also provides practical implications for Thailand–China cultural cooperation and highlights the necessity of future empirical validation.