BINRUI, . S.; PIPATTHARASAKUL, P.; AKKAPIN, S. The Mediating Role of Consumer Cognition in the Relationship Between Live Streamers’ Personal Qualities and Consumer Purchase Intention . International Journal of Social Sciences and Business Research, Bangkok, Thailand, v. 1, n. 2, p. 93–101, 2025. Disponível em: https://so20.tci-thaijo.org/index.php/ijssbr/article/view/610. Acesso em: 5 jul. 2025.