Rajapark International Journal

An Analytical Study on the Development of the Thailand–China Cross-Cultural Art Industry

Xi Yue, Zhang Li — Sun, 26 Apr 2026 00:00:00 +0700

In the context of globalization and digital transformation, the cross-cultural art industry has increasingly become a key driver of cultural exchange and economic development. Focusing on the Thailand–China context, this study adopts a qualitative analytical approach based on a systematic literature review and multiple case analysis. It integrates Hofstede’s cultural dimensions, the Sapir–Whorf hypothesis, and psychological adaptation theory to construct a comprehensive analytical framework.

The findings derived from literature and case synthesis indicate that cultural adaptation and cultural innovation jointly function as central mechanisms shaping cross-cultural art industry development. Technological advancement and market-oriented strategies further enhance the effectiveness of cross-cultural communication and industrial integration. However, persistent challenges remain, including cultural distance, structural imbalance in industry development, and insufficient integration between technological innovation and cultural content.

This study contributes by proposing an integrated conceptual framework that explains the interaction between cultural, linguistic, and psychological factors in cross-cultural industry dynamics. It also provides practical implications for Thailand–China cultural cooperation and highlights the necessity of future empirical validation.

Bottlenecks and Breakthrough Paths of Digital Transformation in Governance of Private Higher Educational Institutions

Dongting Wei, Rixin Zhang — Wed, 22 Apr 2026 00:00:00 +0700

Against the backdrop of the in-depth advancement of the national education digitalization strategy and the deep penetration of artificial intelligence and big data technologies into the education sector, private higher educational institutions (HEIs) as an important component of the higher education system, need to promote digital transformation of governance under the dual attributes of "educational public welfare" and "market flexibility" to solve traditional governance problems and achieve an upgrade from "experience-based governance" to "digital governance". This paper takes the Guangzhou Institute of Science and Technology (GZIST) as a case study. By defining the core concepts of governance and digital transformation of governance in private HEIs and relying on the theories of collaborative governance, technology-institutional mutual construction, and data-driven decision-making, it first reviews the initial practices of digital governance at the institution, including the construction of a smart campus framework, the introduction of intelligent teaching management systems and Office Automation (OA) systems, and the establishment of a research project management platform. Then, it analyzes the three core bottlenecks commonly faced by the private HEIs, namely, system isolation and mismatch of demands at the technology adaptation level, ambiguous rights and responsibilities, and lagging rules at the institutional guarantee level, and insufficient participation and lack of interdepartmental coordination at the subject collaboration level. Finally, it proposes three targeted breakthrough paths: constructing a "unified middleware + customized development" technology system, improving a "clear rights and responsibilities + rule adaptation" institutional framework, and establishing a "multi-party participation + cross-departmental coordination" collaborative mechanism, with the aim of providing theoretical references and replicable practical solutions for the digital transformation of governance in private HEIs.

A Review of the Dissemination and Cultural Appeal of Chinese Micro-Dramas in Southeast Asia

Ming Li, Chonlakorn Sirawattana, Natamon Nanposri — Wed, 22 Apr 2026 00:00:00 +0700

Chinese micro-dramas, also known as duanju, have rapidly emerged as a significant form of platform-based digital entertainment. Supported by mobile-first platforms and algorithm-driven recommendation systems, they have expanded beyond China and gained increasing popularity in Southeast Asia. This study adopts a narrative literature review approach to examine the dissemination mechanisms and cultural appeal of Chinese micro-dramas in the region. Drawing on recent studies from digital media, platform studies, and cross-cultural communication, the review identifies two major analytical dimensions, namely platform-based dissemination and audience-oriented appeal factors. The findings suggest that the popularity of Chinese micro-dramas is shaped by the interaction of platform logic, localization strategies, narrative intensity, and fragmented viewing habits, with algorithmic visibility and mobile consumption patterns playing a crucial role in facilitating cross-border circulation. This study contributes to the understanding of digital media globalization by highlighting how platform-oriented short-form content reshapes transnational cultural flows, and it provides a conceptual basis for future research on digital entertainment and cross-cultural communication in Southeast Asia.

The Influence of Wat Phanan Choeng in Ayutthaya on the Thai Chinese Community from a Multicultural Perspective

Tanyarat Malasri, Xiaoxiao Wang — Sun, 26 Apr 2026 00:00:00 +0700

This article examines the influence of Wat Phanan Choeng in Ayutthaya on the Thai Chinese community from a multicultural perspective. It argues that the temple should not be understood merely as a Buddhist site, but as a dynamic socio-cultural space in which beliefs, collective memories, and identity practices of different ethnic groups intersect and are continuously negotiated.Adopting a qualitative research approach, the study combines documentary analysis, field observation, and semi-structured interviews. Fieldwork was conducted between [Month–Month, Year]. A total of five key informants were interviewed, including three elderly members of the Thai-Chinese community, one local historian, and one expert in Chinese-Thai cultural practices. Participants were selected through purposive sampling based on their long-term engagement with the temple and local community.

The analysis focuses on three dimensions: architecture and murals, sacred images and symbols, and traditional customs and rituals. The findings indicate that the temple embodies a multicultural religious landscape shaped by long-term interaction between Thai and Chinese cultures. Architectural spaces such as the Royal Hall, the Painted Hall, and the Goddess Shrine reflect the integration of Thai Buddhism, Chinese Mahayana Buddhism, and Chinese folk beliefs. Sacred figures such as Sam Po Kong and Chao Mae Soi Dok Mak function as symbolic mediators that connect migration history, ancestral worship, and local belonging.

At the level of ritual practice, activities such as ghost-feeding charity, Chinese New Year celebrations, Qingming ancestor worship, and cemetery-related rituals demonstrate how Chinese cultural values—particularly filial piety and charitable ethics—have been preserved, adapted, and publicly recontextualized within the Thai religious context.

The study further argues that Wat Phanan Choeng operates as a shared cultural platform through which Thai Chinese communities construct, maintain, and negotiate their identity within Thai society. However, this coexistence should not be understood solely as harmonious integration. It is also shaped by broader socio-political processes, including state patronage and historical patterns of cultural assimilation.

In the context of contemporary transformations—such as modernization, urbanization, and generational change—the sustainability of this multicultural dynamic is increasingly being challenged. The temple therefore represents not only a site of cultural coexistence, but also a space in which identity continues to be redefined over time.