Rajapark International Journal

Research on the Key Factors Affecting Geny's Willingness to Participate in Virtual Reality Tourism: Evidence from Hainan Yalong Rainforest Cultural Tourism Area

Huang Qin — 2025-08-27

This study utilizes Hainan's Yanoda Rainforest Cultural Tourism Zone as a case study. Grounded in the Technology Acceptance Model (TAM), we developed a research framework encompassing perceived usefulness (PU), perceived ease of use (PEOU), and VR travel intention (IVT), incorporating demographic factors as control variables. This framework systematically investigates the mechanisms influencing Generation Y tourists' willingness to engage in VR tourism. The findings demonstrate that both perceived usefulness and perceived ease of use significantly and positively influence VR travel intention. Demographic factors such as age, income, and place of origin exhibit moderating effects on this intention. Accordingly, the paper proposes strategies for scenic areas to enhance Gen Y travelers' VR tourism experience and revisit intention through the following measures: Optimizing VR equipment usability; Strengthening content value delivery; Implementing differentiated marketing approaches. These recommendations provide practical guidance for the digital transformation of ecotourism destinations.

The Impact of Destination Image on Tourist Behavior: A Case Study of Generation Y Tourists from Chengdu, China, Traveling to Thailand

Yun He — 2025-08-27

The objectives of this research were 1) To explore the direct impact of Cognitive Image on tourists' Behavior and its indirect impact mediated by tourists’ intentions, 2) To explore the direct impact of Affective Image on tourists ‘tourists’ behavior and its indirect impact mediated by tourists’ intentions. 3) To explore the direct impact of Perceived Scarifice on tourists’ behavior and its indirect impact mediated by tourists’ intentions. This study collected data using the “Wenjuanxing” platform, obtaining feedback from 328 tourists aged 29-44 in Chengdu, China. The data were then analyzed for reliability and validity and subjected to structural equation modeling.

The research results were found as follows: 1) the indirect effect of Cognitive Image, mediated by Intention, was greater than its direct effect on behavior. 2) The indirect effect of Affective Image, mediated by Intention, was also greater than its direct effect on behavior. 3) The impact of Affective Image on tourist intention was greater than that of Cognitive Image. 4) Perceived Sacrifice had a significant effect on Intention, but its direct impact on tourist behavior was not significant. This research provides a new perspective on the mechanisms by which destination image impacts travel behavior and offers valuable insights for tourism management agencies and policymakers.

Suggestion: The current attractions for Chinese Generation Y tourists to travel to Thailand are shifting from objective factors, such as natural landscapes, to a greater emphasis on affective experiences. Therefore, product positioning and marketing should focus on the construction of Affectiva Image and the stimulation of emotion.

Disciplinary Competitions Promote College Students' Innovation and Entrepreneurship: A Case Study of International Economics and Trade

Bingde Tan — 2025-08-27

Against the backdrop of the "mass entrepreneurship and innovation" era, disciplinary competitions, as important carriers of practical teaching in colleges, hold unique value in cultivating college students' innovation and entrepreneurship capabilities. Taking the international economics and trade major as an example, this paper aims to achieve two objectives: first, to identify key issues in the development of disciplinary competitions for the international economics and trade major, such as the construction of competition systems, school-enterprise collaboration mechanisms, and achievement transformation paths; second, to explore practical strategies for implementing disciplinary competitions to promote students' innovation and entrepreneurship. This study adopts literature analysis, questionnaire surveys, and case analysis methods. Specifically, a questionnaire survey was conducted among students majoring in international economics and trade from 30 national colleges, combined with typical case analyses of disciplinary competitions in the international economics and trade major, was used to systematically analyze the importance of disciplinary competitions in integrating professional knowledge, enhancing practical abilities, and cultivating innovative thinking. It also deeply explores the specific impacts of competitions on stimulating students' entrepreneurial awareness, shaping entrepreneurial skills, and connecting entrepreneurial resources. Based on the findings, this paper proposes enlightenment on promoting innovation and entrepreneurship through disciplinary competitions from three dimensions: innovation of educational concepts, optimization of curriculum systems, and improvement of policy guarantees, providing theoretical and practical references for colleges to deepen the reform of innovation and entrepreneurship education.

The Development Trends of Computer Science and Technology Driven by Artificial Intelligence

Linkai Wei — 2025-08-27

With the rapid development of artificial intelligence (AI), it has become a core driver transforming computer science and technology. This paper systematically outlines AI-driven trends in the field, analyzing key opportunities such as algorithm innovation, computing power enhancement, and application expansion, alongside critical challenges including data privacy risks, ethical dilemmas, and algorithmic bias. It further predicts future directions in technology integration, application deepening, and theoretical breakthroughs, emphasizing the structural interplay between AI advancements and the evolution of computer science.