https://so20.tci-thaijo.org/index.php/RJPIJ/issue/feed Rajapark International Journal 2024-08-30T14:54:16+07:00 Assoc. Prof. Dr. Worakamol Wisetsri rjpinterjournal@gmail.com Open Journal Systems <p>Welcome to the <strong>Rajapark International Journal, ISSN : 3056-9354 (Online)</strong>, a respected academic publication dedicated to exploring the diverse and fascinating fields of humanities and social sciences. We publish 3 issues a year in three distinct volumes:</p> <ul> <li>(January - April)</li> <li>(May - August)</li> <li>(September - December)</li> </ul> <p>Each volume delves into current research, insightful analysis, and diverse perspectives on critical issues within these broad fields. We offer a platform for established scholars and emerging minds to engage in meaningful dialogue, pushing the boundaries of intellectual understanding and enriching the academic landscape.</p> https://so20.tci-thaijo.org/index.php/RJPIJ/article/view/65 Study on the Influence of Labor Flow on Industrial Structure Upgrading in Western China 2024-01-06T20:58:06+07:00 Xin Ying Sun 2764417014@qq.com Xingqi Zhao 2764417014@qq.com <p>Under the implementation of the regional coordinated development strategy, the western region, as an important key point, should grasp the development opportunity. We must transform and upgrade the industrial structure to achieve coordinated regional development and promote high-quality economic development. As the most basic factor of production, labor plays an important role in upgrading industrial structure. Based on the provincial panel data of the western region from 2006 to 2019, a fixed-effects regression was used to study the impact of labor flow on industrial structure upgrading in the western region. It is found that labor flow has a significant impact on industrial structure upgrading, which is characterized by industrial upgrading and industrial structure rationalization, and it has a promoting effect on industrial structure upgrading. Therefore, the western region should reasonably guide the return of labor force, pay attention to the construction and improvement of infrastructure, improve the effective use of labor resources in the western region, pay attention to the reasonable distribution of labor force among the three industries, and promote the rational industrial layout in the western region, to promote the upgrading of the industrial structure better.</p> 2024-08-30T00:00:00+07:00 Copyright (c) 2024 Rajapark International Journal https://so20.tci-thaijo.org/index.php/RJPIJ/article/view/41 Innovation and Development of Traditional Folk Dances from the Perspective of Digital Integration 2024-01-06T20:29:15+07:00 Ma Runchun marunchun@foxmail.com Li Yumei 504585832@qq.com <p>From the perspective of digital integration, the innovative development of Chinese traditional national folk dances. The construction of the subjectivity of cultural consumption lays the foundation for the digital integration and innovation of China’s traditional ethnic and folk dances, the transformation of cultural heritage into aesthetic capital, the needs of The Times for the re-creation of China's traditional ethnic and folk dances and the promotion of Chinese traditional culture, and forms the digital integration and innovation mechanism of China's traditional ethnic and folk dances. Explore the innovation and development of Chinese traditional folk dance by integrating multi-culture and art, multi-scene expression, and multi-technology symbiosis. Continuously promoting the globalization of Chinese traditional culture and its development is an important content of the current construction of China’s cultural powerhouse and an important historical mission of realizing the great rejuvenation of the Chinese nation.</p> 2024-08-30T00:00:00+07:00 Copyright (c) 2024 Rajapark International Journal https://so20.tci-thaijo.org/index.php/RJPIJ/article/view/37 Research on Cultural Tourism Development of Yaoba Ancient Town Under the Strategy of Rural Revitalization 2024-01-04T15:08:45+07:00 Chang Huili 4757360@qq.com Lei Wanli 4757360@qq.com <p>Yaoba ancient town, located at the junction of Sichuan, Guizhou, and Chongqing, has a long, unique, and rich traditional culture. The paper mainly adopts qualitative and quantitative analysis, theory, and demonstration analysis to study the development of cultural tourism with the opportunity to implement a rural revitalization strategy. Based on a brief elaboration of the relationship between rural revitalization strategy and cultural tourism, this paper briefly summarizes the current situation of the development of cultural tourism in Yaoba's ancient town. It discusses the existing problems in its development. Finally, according to the existing issues, Development measures are proposed from the perspectives of image positioning, product development, resource protection, facility construction, residents’ participation, etc.</p> 2024-08-30T00:00:00+07:00 Copyright (c) 2024 Rajapark International Journal https://so20.tci-thaijo.org/index.php/RJPIJ/article/view/54 Understanding the Integrated Industrial Development in Rural Districts: A Qualitative Insight in China 2024-01-06T20:14:54+07:00 Xing You 289001893@qq.com Xingqi Zhao 289001893@qq.com <p>The integrated development of rural industries is an important starting point for deepening agricultural supply-side structural reform and promoting revitalizing rural industries. It is also an effective way to promote the sustained increase of farmers' income and win the overall construction of a moderately prosperous society. The integrated development of rural industries is a hot topic in rural economics, development economics, and other related disciplines. From the theoretical and empirical aspects, the existing research is summarized, and the following issues are discussed: the definition of rural industrial integration development, the measurement of development level, the research of integration mechanism, the integration development effect, the development path, promotion mechanism, and future development direction. In the future, we should focus on improving the evaluation dimension of rural industrial integration, enrich quantitative measurement research, empirically analyze its influencing factors, and test its economic or environmental effects.</p> 2024-08-30T00:00:00+07:00 Copyright (c) 2024 Rajapark International Journal https://so20.tci-thaijo.org/index.php/RJPIJ/article/view/53 Strategies for Enhancing Digital Ability Towards Chinese as a Foreign Language Teacher: A Text Analysis-Based Approach 2024-01-31T11:38:55+07:00 Yangyang Zhao jiang.song@rmutr.ac.th Songyu Jiang jiang.song@rmutr.ac.th <p>In the era of globalization, teaching Chinese as a foreign language (TCFL) serves as a crucial conduit for disseminating Chinese culture. Digital teaching is pivotal in this domain as educational technology continues to evolve. However, Chinese language educators still face shortcomings in their digital teaching proficiency. This study, employing text analysis, delves into strategies for enhancing the digital teaching skills of Chinese as a foreign language teacher, aiming to furnish valuable insights for the advancement of Chinese language education. The paper begins by delineating prevalent issues in the digital teaching competence of Chinese language educators: inadequate comprehension of digital teaching concepts, limited resource development and integration capabilities, deficient operational skills, and a lack of familiarity with digital teaching evaluation methods. The study proposes strategic interventions to address these challenges, including enhancing training, promoting educators' grasp of digital teaching concepts, and promoting educators' capacity to develop and integrate digital teaching resources. Fortify training in digital teaching skills, establish and refine the digital teaching evaluation framework, cultivate a conducive digital teaching environment, and foster international exchanges and collaboration. By implementing these strategies, the digital teaching prowess of Chinese as foreign language educators can be augmented, thereby elevating the overall standard of Chinese language education. Embracing modern educational technology, educators in this field can contribute significantly to the global propagation of Chinese culture.</p> 2024-08-30T00:00:00+07:00 Copyright (c) 2024 Rajapark International Journal https://so20.tci-thaijo.org/index.php/RJPIJ/article/view/58 SWOT Analysis of the Influential Factors Leading Chinese Students to Pursue Higher Education in France 2024-01-04T15:03:34+07:00 Eva Yi Ouyang 1662110471104@rmutr.ac.th Songyu Jiang 1662110471104@rmutr.ac.th Xiaojun Ke 1662110471104@rmutr.ac.th Ming Li 1662110471104@rmutr.ac.th Phraephat Lerdratthaphat 1662110471104@rmutr.ac.th <p>This study delves into the multifaceted reasons behind Chinese students' increasing preference for French higher education. Utilizing a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis, the research scrutinizes internal and external factors shaping this trend. The study will use a diverse array of data sources to inform each component of the SWOT analysis. These sources include academic literature, policy documents, statistical reports on student mobility, and possibly insights from educational forums and discussions. As identified in the study, the key strengths of French higher education include its esteemed academic reputation, extensive range of specialized courses, and rich cultural and historical heritage. However, the analysis also uncovers weaknesses such as language barriers, cultural differences, and the perceived complexity of the French educational and administrative systems. Externally, the study highlights significant opportunities that attract Chinese students to France, including broader global career prospects, the appeal of European education, and the benefits arising from Franco-Chinese educational collaborations and agreements. Conversely, the research notes threats in the form of intensifying global educational competition and shifting geopolitical and economic landscapes. Overall, the study provides an in-depth understanding of the factors influencing Chinese students' choice to study in France and offers valuable insights for academic institutions and policymakers. These insights are crucial for developing strategies to enhance French higher education's attractiveness and foster a more supportive and engaging environment for international students.</p> 2024-08-30T00:00:00+07:00 Copyright (c) 2024 Rajapark International Journal https://so20.tci-thaijo.org/index.php/RJPIJ/article/view/45 Horticultural Therapy Types for Outdoor Rehabilitation Landscapes in Urban Comprehensive Hospitals: A Study Based on Patient Preferences and Needs 2024-01-06T20:34:50+07:00 Lifan Sun sunlifan@hbly.edu.cn Ming Li sunlifan@hbly.edu.cn Phraephat Lerdratthaphat sunlifan@hbly.edu.cn <p>As the healthcare system undergoes continuous optimization, comprehensive hospitals aim to transition from traditional medical models to more comfortable and effective alternatives. Horticultural therapy, an emerging auxiliary treatment method, offers benefits such as safety, comfort, economy, and effectiveness. However, research on horticultural therapy is mostly in preliminary stages, limited to theoretical and experimental phases, and not formally implemented in medical institutions globally. This study focuses on enhancing universality in comprehensive hospitals, integrating existing research on horticultural therapy, rehabilitation landscape, and related theoretical hypotheses. It addresses patient preferences and needs for various horticultural therapy types. Utilizing a mixed-methods approach involving field research and personal questionnaire interviews, the study explores the design adaptability of outdoor rehabilitation landscapes for horticultural therapy in urban comprehensive hospitals. Four comprehensive hospitals and five tertiary A-level hospitals in Chengde City, Hebei Province, China, underwent field research, with 359 respondents surveyed. Data analysis utilized SPSS 23.0 and Excel software tools. The study examines the relationship between patients' willingness to participate in horticultural therapy and specific therapy forms. Preferences in comprehensive hospitals rank as follows in correlation with overall participation willingness: sensory horticultural therapy, interactive horticultural therapy, and creative horticultural therapy. This research offers valuable insights for implementing horticultural therapy in comprehensive hospitals, fostering the development of therapeutic landscapes in healthcare facilities.</p> 2024-08-30T00:00:00+07:00 Copyright (c) 2024 Rajapark International Journal https://so20.tci-thaijo.org/index.php/RJPIJ/article/view/42 Enhancing Tourist Satisfaction: A Study on Sample Selection Methods 2024-01-04T14:52:11+07:00 Hui Yang longyunfei@pzhu.edu.cn Yunfei Long longyunfei@pzhu.edu.cn <p>Tourist satisfaction evaluation is one of the key issues of tourism management research, and it can also provide important decision-making references for the development of the tourism service industry and service providers. Based on the micro-data of tourism during China’s National Day Golden Week, this article surveys tourist satisfaction with a tourist attraction. The statistical treatment of the sample selection problem is carried out based on obtaining the sample data. Based on the classical regression, the Heckman model, the Switch model, and the treatment effect model for the statistical treatment of sample selection are compared and studied. From the methodological perspective, the study finds that the statistical method after processing the sample selection problem confirms the absolute positive correlation between tourist income and tourist satisfaction; classical regression does not apply to the analysis of micro cross-section data; the standard Heckman model is less adaptable than the other two methods in dealing with sample selection. On this basis, according to the results of empirical analysis, it is suggested that personalized and differentiated tourism services should be provided according to the different identities of tourists to improve their satisfaction.</p> 2024-08-30T00:00:00+07:00 Copyright (c) 2024 Rajapark International Journal https://so20.tci-thaijo.org/index.php/RJPIJ/article/view/57 Modeling the Consumer Satisfaction: Perspective from Service Quality 2024-01-06T19:46:21+07:00 Wuyan Zhu jiang.song@rmutr.ac.th Nutteera Phakdeephirot jiang.song@rmutr.ac.th Songyu Jiang jiang.song@rmutr.ac.th Han Wang jiang.song@rmutr.ac.th <p>Amidst the backdrop of burgeoning online retail and escalating consumer complaints, this study delves into the factors influencing consumer satisfaction on the Pinduoduo (PDD) e-commerce platform in China. The research endeavors to achieve three primary objectives: (1) to empirically validate the impact of PDD's customer service quality on consumer satisfaction; (2) to explore the nuanced influence of perceived quality and perceived value on consumer satisfaction; and (3) to proffer actionable recommendations for enhancing customer service quality. Employing a quantitative research methodology, data were meticulously collected from a sample of 417 PDD users aged 24 to 43 through an online questionnaire. Structural equation modeling (SEM) was subsequently employed to rigorously analyze the interrelationships between service quality, consumer expectations, perceived quality, value, and satisfaction. The findings of this study unequivocally demonstrate that (1) PDD's customer service quality exerts a statistically significant and positive impact on consumer satisfaction; (2) perceived value wields a significant positive influence on satisfaction, whereas the impact of perceived quality is comparatively minor; and (3) consumer expectations positively affect both perceived value and overall satisfaction. These results underscore the importance of customer service quality, perceived value, and the fulfillment of consumer expectations in elevating consumer satisfaction on e-commerce platforms. Avenues for future research include investigating age-related disparities in satisfaction, integrating qualitative research methods to gain deeper insights, and refining the CCSI model to enhance its applicability within the dynamically evolving digital landscape.</p> 2024-08-30T00:00:00+07:00 Copyright (c) 2024 Rajapark International Journal https://so20.tci-thaijo.org/index.php/RJPIJ/article/view/46 Effect of Sense of Place and Development Expectation on Perception of Tourism Impact of Residents of Tourist Destinations: Case Study of Jiuzhaigou Nature Reserve 2024-01-06T20:08:17+07:00 Sha Liu 2953574@qq.com <p>Residents are the main factors that influence tourism development in a community. The integration of community residents into the overall development of local tourist attractions has attached significance to the study of the perception of tourism's impact on residents in tourist destinations. Sense of place reflects the unique emotional connection between people and the place and provides a fresh perspective for further research on residents' perception of tourism impact. A theoretical model of sense of place–development expectation–impact perception was established based on a sense of place and development expectation. This was verified through a case study of the Jiuzhaigou Nature Reserve in Sichuan Province. Residents with a strong sense of place have high expectations of tourism development and a great perception of tourism impact. Development expectation indirectly intensifies the effect of a sense of place on residents' perception of tourism impact. The overall development of community tourism is a critical factor that influences the perception and attitude of residents. This paper guides planning for the development of tourist destinations.</p> 2024-08-30T00:00:00+07:00 Copyright (c) 2024 Rajapark International Journal